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If you need help setting up services or accessing your accounts, please call our Customer Care Team at 866.552.9172 during business hours (7 a.m. — 5 p.m. PST, M-F) or email us at CustomerCare@AgWestFC.com.
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If you need help setting up services or accessing your accounts, please call our Customer Care Team at 866.552.9172 during business hours (7 a.m. — 5 p.m. PST, M-F) or email us at CustomerCare@AgWestFC.com.
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A larger than expected crop is buffered by good quality fruit and strong markets.
The Washington State Tree Fruit Association adjusted their estimate of the 2024-25 crop from 124.0 to 135 million boxes. While the added supply will challenge many producers, there are several positive factors to consider. Good fruit quality and a larger than average size profile should support domestic demand. The relatively small Honeycrisp crop should raise the price floor across multiple varieties. Relationships with foreign markets, cultivated by marketing desks last season to move the very large 2023-24 crop, are supporting export demand this season. Finally, production outside of the Northwest is down about 8.5% and this will help offset the extra supply. Prices increased across most varieties in November, particularly for Red Delicious (9.5%) and Honeycrisp (12.4%). Fujis were the exception with prices falling about 5%.
Diversified producers - Season-to-date pear prices are up significantly from last season due to the very small crop, which was primarily the result of winter damage in northern Washington. Producers in southern regions should benefit from the higher prices while those in the north will struggle with profitability.
USDA announced an economic relief package valued at about $2 billion for specialty crop growers throughout the U.S. This may help tree fruit producers who’ve faced unprofitable conditions the last season or two.
December 11, 2024
Apple producers: Unprofitable - Bullish 12-month outlook
Apple packers: Slightly Profitable - Neutral 12-month outlook
Apple prices have increased from near historic lows. This trend should continue due to good quality fruit, a smaller Honeycrisp crop, strong export markets and lower production levels in other U.S. growing regions.
Apple packers will continue to benefit from high volume throughput with the larger than expected 2024-25 crop.